Hello! I'm Madelyn
I am a senior marketing student at University of Wisconsin-La Crosse, specializing in social media strategy and digital marketing. As you will see below I have a multitude of skills and certifications that empower me to deliver results-driven campaigns that combine data precision with creativity. I'm passionate about helping brands make their mark. Let's connect and create something extraordinary!
Madelyn Fredrickson
Marketing
University of Wisconsin La Crosse
Email:
EXPERIENCE
2022-Present
Service Manager
Hy-Vee
While working at Hy-Vee, I have worked my way up to becoming a Service Manager. I have worked many different positions that have led me to my current position including Aisles Online Shopper, Cashier, Customer Service Attendant, and Assistant Aisles Online Manager.
2022-Present
Marketing Internship
Echelon Wealth Partners
I am currently interning at Echelon Wealth Partners, where I complete tasks like running social media pages for advisors, sending out gifts to clients for milestone achievements, and posting financial updates on the company's social media pages.
EDUCATION
2022-2025
Bachelor's Degree
University of Wisconsin-La Crosse
Currently, I am on track to graduate in August of 2025 from the University of Wisconsin-La Crosse with a bachelor's degree in Marketing.
2018-2022
High School Diploma
Zumbrota-Mazeppa High School
I graduated from Zumbrota-Mazeppa High School in May of 2022. I received the highest honors, which requires a GPA above 3.65. I was also heavily involved in my high school's dance team and the National Honors Society throughout my career there.
SKILLS
Microsoft Suite - Advanced
Google Analytics Certification
Google Search Ads Certification
Google Display Ads Certification
HubSpot Social Media Certification
HubSpot Email Marketing Certification
Retail Product Management (RPM)- Proficient
PROJECTS
Marketing Plan
In this project, I was tasked with picking a company found on Shark Tank and creating a marketing plan for Sip Herbal.
Consumer Persona
This project shows how a consumer persona can level up your marketing strategy.
Google Display Ad
This Google Display Ad Mockup can show what a Google Display Ad could look like for your company!
Social Media Content
This is some of the social media content that I have created for Echelon Wealth partners to help increase their contact with their clients.
Social Media Content Strategies
This infographic demonstrates five key strategies when developing social media content.
Best Time Management Practices
This infographic shares how, as a college student, I stay on top of my work and manage my time wisely.